Problem: MSP Owners Know The Value Of Videos But Don’t Have Time/Skills/Budget To Use Them
Solution: Affordable, White-Label IT Training Videos : Made On Demand : 24 x 7 Access
With video now accounting for over 80% of the traffic on the internet, it might not come as a surprise that people spend an average of 16 hours per week viewing online videos, which is up from about 6 and a half hours as recently as 2019.
It’s been suggested this voracious appetite for video is partly down to its flexibility – i.e. people can watch online videos at a time and place that’s convenient to them via their PC, tablet or more often, their phone. This enables them to process important or complex information and – unlike expensive and inflexible classroom training – they can break it down into chunks and learn at their own speed and watch it multiple times if necessary.
Companies which have a well-executed onboarding process for their employees have a higher job satisfaction rating, greater organisational commitment, and an average employee retention rate of 86%.
This supports LinkedIn’s Recent Workplace Learning Report which stated that:
“80% of learning and development professionals agree that developing employees is top-of-mind for the executive team”.
As you’ll already know, the IT landscape is changing incredibly quickly and if you think that’s challenging for you, just imagine how confusing and difficult this will be for your managed service prospects and clients.
This means that companies are often left feeling bewildered and frustrated whilst their IT providers are acting reactively, rather than proactively. This is because the IT team often just don’t have the time or resources available to provide their clients with the ever-increasing requirements to keep them informed and ahead in terms of IT security and business productivity or other issues.
With people working remotely and/or in the cloud and with data being more precious than ever before, it’s little wonder that hackers are preying on your clients. It’s more important than ever that not only kept as safe as possible with software and hardware solutions but the they are kept informed as to what to do and what not to do.
IT Training videos can help.
With change come opportunities. This means circumstances are always available for your clients to create additional margins and the same goes for you. Irrespective of the financial or political environment, there is no shortage of opportunities, merely a shortage of time available to leverage them.
Additional margins can come from increased productivity or decreased costs. Or, better still, both.
When business people know how to get the most out of their IT, efficiency and productivity is increased, as well as secondary benefits such as job-satisfaction. Knowing where the opportunities are to improve efficiencies, reduce costs and thereby maximise profitability is the key.
Again, IT training videos can help.
As well as keeping your clients and prospects safe, secure, legally compliant and efficient with their business productivity, you can now help them to recruit and retain more leads and sales via an increasing repertoire of digital marketing skills.
Online marketing doesn’t sit still and so neither should you or your clients – everyone is hungry to know the latest tools and techniques that generate leads and sales.
Once again, online videos can help.
Having your own video vault accompanied with your corporate branding, means you can make your prospects and clients feel like VIPs when you provide them with exclusive, private access to a dynamic range of IT training videos aimed at gently showing them how to stay safe, secure and legally-compliant, as well as how they can increase their business productivity.
On top of this, now they can discover how to market themselves better online, so that overall, they can continually develop their IT security, business efficiency and marketing competitiveness.
Trying to attract customers’ attention can be difficult among all the modern day to day distractions and noise being generated by competitors and peers. However, most of that noise is just vacuous content such as status updates and likes and emoticons and reposts and shares and suchlike so most of the noise it is just useless babble with very little value.
Being drowned out by this background noise is especially true for many Managed Service Providers operating in a hyper-competitive industry where they typically have no real differentiation or USP and have lacklustre positioning.
However, by providing clearly-differentiated proper value, regularly and consistently, i.e. helpful, relevant and non-salesy IT training videos, your communications can shine through the fog and help position you and your company as a valued and trusted thought-leader to be listened to.
Allowing your prospects and clients access to your exclusive, company-branded portal where they can log-in and watch scores of essential videos to help them with online security, business productivity and digital marketing, will help keep them secure, efficient and competitive. All of which means they’ll keep coming back for more and plus they have regular, tangible reasons to share the information with their colleagues and refer you to other businesses.
This is on top of ensuring you can provide a compelling reason for prospects to register an interest in your company in the first place, i.e. it creates valuable lead magnets for your marketing collateral.
With two new videos being uploaded each week, you can be sure that the content stays fresh, relevant, engaging and sharable, especially as it’s accompanied with an oven-ready weekly marketing email you can use which saves you having to research or write it and which explains the benefits of the recent videos to your recipients, to keep them coming back for more.
The communication is two-way when your recipients can feel they’re being listened to because they can request specific training videos if a particular topic isn’t already covered and (where practical) they’ll see the videos have been added to the training vault soon afterward they requested it – all of which helps “wow” your recipients and keep them engaged and feeling valued and listened to by your company.
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