See How UK MSPS Are Ramping-Up Referrals With White-Label IT Training Videos

How MSPs Can Get 4X More Client Engagement

Here’s How Videos Can Dramatically Boost Sales For Your MSP Business.

With video now accounting for over 80% of the traffic on the internet, it might not come as a surprise that people spend an average of 16 hours per week viewing online videos, which is up from about 6 and a half hours as recently as 2019.

It’s been suggested this voracious appetite for video is partly down to its flexibility – i.e. people can watch online videos at a time and place that’s convenient to them via their PC, tablet or more often, their phone. This enables them to process important or complex information and – unlike expensive and inflexible classroom training – they can break it down into chunks and learn at their own speed and watch it multiple times if necessary.

A Few Facts About Videos For MSPs ...

96% of People Turn to Videos to Learn More About a Product or Service (WyzOwl)
The Global Average for Video Consumption is 100 Minutes Per Day (Statista)
82% of Global Internet Traffic in 2022 Came From Video (Cisco)
78% of Marketing Professionals Say Videos Helped Increase Sales (WyzOwl)

Problem: MSP Owners Know The Value Of Videos But Don’t Have Time/Skills/Budget To Use Them
Solution: Affordable, White-Label IT Training Videos : Made On Demand : 24 x 7 Access

Some Benefits Of Videos:

Companies Using Videos Grew Revenues 49% Faster Than Those That Didn’t
(Wordstream)

Employees Are 75% More Likely To Watch Company Videos Than Read Documents
(Forrester Research)

72% Of Customers Prefer To Learn About Services By Video Than Other Media
(Wyzowl Research)

90% of Consumers Watch Videos on Their Mobile Devices
(Wyzowl Research)

Onboarding With Videos Is Key For Employees

Companies which have a well-executed onboarding process for their employees have a higher job satisfaction rating, greater organisational commitment, and an average employee retention rate of 86%.

This supports LinkedIn’s Recent Workplace Learning Report which stated that:
“80% of learning and development professionals agree that developing employees is top-of-mind for the executive team”.

Employees and Clients Face A Rapidly Changing IT Landscape

As you’ll already know, the IT landscape is changing incredibly quickly and if you think that’s challenging for you, just imagine how confusing and difficult this will be for your managed service prospects and clients.

This means that companies are often left feeling bewildered and frustrated whilst their IT providers are acting reactively, rather than proactively. This is because the IT team often just don’t have the time or resources available to provide their clients with the ever-increasing requirements to keep them informed and ahead in terms of IT security and business productivity or other issues.

Cyber Threats – Every Day It’s Getting More Serious

With people working remotely and/or in the cloud and with data being more precious than ever before, it’s little wonder that hackers are preying on your clients. It’s more important than ever that not only kept as safe as possible with software and hardware solutions but the they are kept informed as to what to do and what not to do.

IT Training videos can help.

“The weekly content supplied by MKLink is fantastic, and our open and click through rates are well above the industry averages.

Furthermore, the events and webinars etc that I have attended have always been very useful, informative, and engaging, and I have no hesitation in recommending MKLink.”

Greg Micallef

Gregory Micallef Associates Ltd.

“I’ve looked at various options for having an IT-related newsletter sent out to our customers and prospects on our behalf and yours is definitely the best value I’ve found, particularly combined with the excellent UK-based MSP community you have created around the chat group.

It works well in that due to our respective geographical locations we don’t tread on each other’s toes, so it makes for valuable discussions in the group, some of which continue offline too. Your down-to-earth, no-nonsense approach is very much appreciated.

Please keep going!”

Andy Wilkinson

Pronetic

Opportunities – More Ways To Create Better Margins Than Ever

With change come opportunities. This means circumstances are always available for your clients to create additional margins and the same goes for you. Irrespective of the financial or political environment, there is no shortage of opportunities, merely a shortage of time available to leverage them.

Additional margins can come from increased productivity or decreased costs. Or, better still, both.

When business people know how to get the most out of their IT, efficiency and productivity is increased, as well as secondary benefits such as job-satisfaction. Knowing where the opportunities are to improve efficiencies, reduce costs and thereby maximise profitability is the key.

Again, IT training videos can help.

Digital Marketing – Keep Your Clients At The Forefront Of What Works

As well as keeping your clients and prospects safe, secure, legally compliant and efficient with their business productivity, you can now help them to recruit and retain more leads and sales via an increasing repertoire of digital marketing skills.

Online marketing doesn’t sit still and so neither should you or your clients – everyone is hungry to know the latest tools and techniques that generate leads and sales.

Once again, online videos can help.

“MKLINK keep us well informed of what’s going on in the world of MSP marketing and I’m very happy with the information. Feedback and training we’re getting. This is a fantastic to belong to, I feel honoured to have been a member for number of years.

Thanks Mike and the team.”

Thomas Jenkins

Agnito

“We have been working wit Mike and the team to help develop our marketing strategy and provide relevant regular content for our own blog.

Mike provides straight-talking advice that has give us new ideas and focus to help improve the inflow of new business leads/referrals.”

Tom Lawrence

Systems IT

Noise - Getting Your MSP Business Noticed Above The Clutter

Having your own video vault accompanied with your corporate branding, means you can make your prospects and clients feel like VIPs when you provide them with exclusive, private access to a dynamic range of IT training videos aimed at gently showing them how to stay safe, secure and legally-compliant, as well as how they can increase their business productivity.

On top of this, now they can discover how to market themselves better online, so that overall, they can continually develop their IT security, business efficiency and marketing competitiveness.

Trying to attract customers’ attention can be difficult among all the modern day to day distractions and noise being generated by competitors and peers. However, most of that noise is just vacuous content such as status updates and likes and emoticons and reposts and shares and suchlike so most of the noise it is just useless babble with very little value.

Being drowned out by this background noise is especially true for many Managed Service Providers operating in a hyper-competitive industry where they typically have no real differentiation or USP and have lacklustre positioning.

However, by providing clearly-differentiated proper value, regularly and consistently, i.e. helpful, relevant and non-salesy IT training videos, your communications can shine through the fog and help position you and your company as a valued and trusted thought-leader to be listened to.

Make Your Clients & Prospects Feel Like VIPs With Video Content-On-Demand

Allowing your prospects and clients access to your exclusive, company-branded portal where they can log-in and watch scores of essential videos to help them with online security, business productivity and digital marketing, will help keep them secure, efficient and competitive. All of which means they’ll keep coming back for more and plus they have regular, tangible reasons to share the information with their colleagues and refer you to other businesses.

This is on top of ensuring you can provide a compelling reason for prospects to register an interest in your company in the first place, i.e. it creates valuable lead magnets for your marketing collateral.

With two new videos being uploaded each week, you can be sure that the content stays fresh, relevant, engaging and sharable, especially as it’s accompanied with an oven-ready weekly marketing email you can use which saves you having to research or write it and which explains the benefits of the recent videos to your recipients, to keep them coming back for more.

The communication is two-way when your recipients can feel they’re being listened to because they can request specific training videos if a particular topic isn’t already covered and (where practical) they’ll see the videos have been added to the training vault soon afterward they requested it – all of which helps “wow” your recipients and keep them engaged and feeling valued and listened to by your company.

“Mike and his team have done a great job creating and managing content for us, and building our contacts and referrals.

Honest and down to earth.”

Simon Beckett

Dynacom IT

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